Anyway, in corresponding with a fellow cancer blogger, and reading her posts on the objectification of cancer and those who have it, I came up with the line and I figured I’d better “get it out there” before someone steals it!
Now, let me be clear: I don’t feel objectified. In fact, I think I deal pretty darned well with people telling me I look so good, etc., and even telling me they find my attitude inspiring in some way. But I do get what she’s saying.
Last Wednesday was another Chemo Wednesday, meaning I spent most of Thursday, Friday and Saturday in bed. I think I’m coming out of it today. In any event, while laying in bed, I happened across a documentary that both shocked and upset me. Called Pink Ribbons Inc., it offers a highly critical look at the “pink ribbon culture” that surrounds breast cancer.
Its stark position is that breast cancer is NOT a shiny pink story of success. Susan G. Komen for the Cure, and Avon aren’t really doing what you think they are, and they aren’t nearly as effective as you’d think. And when you think about it, it’s not all that surprising. Here’s the trailer:
Cause-related marketing from a pharmaceutical giant that also makes untold fortunes selling known carcinogens?
Yogurt tops that equal donations from a dairy company that also uses harmful hormones on its dairy-producing cows?
A marketing partnership between Komen and Kentucky Fried Chicken? (By the way, if you watch the entire movie, notice how deftly Nancy Brinker, who heads up Komen doesn’t even reference the KFC name when asked about that failed effort. She says something like, “The restaurant company approached us…” Smoooooooth!)
Pink ribbons on health and beauty products with carcinogenic ingredients?
Pardon me, but that kinda sorta sounds like taking money from Saudi Arabia to fight terrorism.
Look, at the end of the day, it’s pretty impressive that Komen and its partners raise a gazillion dollars “for the cure,” but you’d think that, after all this time, we’d be a bit further along.